Lida Hujić, author of one of our Top 10 Books 2011 is guest editor of Run Riot, the barometer of London's best cultural happenings, to mark the start of London Fashion Week.
We have exclusive signed copies of The First to Know: How Hipsters and Mavericks Shape the Zeitgeist in store at Rough Trade East and online.
So you think you're cool? Read this book to find out how cool you really are! An essential read for anyone wanting to stay one step ahead or at the very least to find out how it's actually done.
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